FY25
impact
report

Who we
work
with

We uphold lasting relationships with many of our clients.

50%

Of revenue from clients who have worked with us for 1-3 Years

9%

Of revenue from clients
who have worked with us for 3-6 Years

41%

Of revenue from clients who have worked with us for
6+ Years


wHAT OUR CLIENTS THINK OF US

We work hard to provide the best service and highest quality output – and we’re glad that our clients reflect this in their feedback!

100% Client Satisfaction & 9.6 Net Promoter Score

Helping our clients do their bit

We like to work on projects that deliver on the UN Sustainable Development Goals and we aim to increase these every year.

16%

of our total revenue involved projects that deliver on the SDGs.

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100%

of our Future Focus revenue involved projects that deliver on the SDGs.

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140 hrs

140 hours invested in setting up our pro bono program.

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$34,000

Invested in pro bono projects that deliver on the SDGs.

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Our Current
bcorp score

Focus Creative and Future Focus are proud BCorps, part of a global network of businesses that meet high standards of social and environmental performance, accountability and transparency.

87.3

Total score

17.9

Governance

30.6

Workers

23.7

Community

11.7

Environment

3.2

Customers

Our People

We’re committed to nurturing a diverse and inclusive team.

Infographic: 25-34 60%, 35-44 27%, 55-64 13%
Infographic: 93% female, 7% male
Infographic: 67% White European, 7% East Asian, 27% Southeast Asian, 7% Middle Eastern
Infographic: 13% identify as LGBTQI+
Infographic: 20% have English as a second language

How we
feel at focus

This year’s staff survey revealed some positive results on our culture, but left some room for improvement.

91% feel like they belong, 100% feel like they can voice a contrary opinion, 100% feel that they can improve their talents, 72% agree that their perspective is included in decision making, 82% agree that they are satisfied,

Our Carbon Footprint FY25

84% of footprint comes from client project production such as video, photography and print. Our footprint increased from the previous year (179.2 tonnes) due to increased scope 3 activities delivered for our clients. We’ve kicked off a program working with our suppliers to focus on reducing their footprint, and in turn, ours.

Infographic: 191.7 tonnes co2, 100% scope 3

We started working with RecycleSmart at the end of March 2025 to help us manage difficult to recycle items in our studio and for our team members. In the 3 months of using RecycleSmart take a look at our impact:

Recyclesmart waste infographic: 60% misc, 36% e-waste, 2% clothes

45 kilos

of resources diverted from landfill

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118 kilos

of CO2 saved


Taking
action in 2025

Building on our momentum from last year, we implemented some more positive changes.

Launched pro bono program, and finalised working with three incredible organisations for the year ahead.

Teamed up with SDG Align to help our suppliers develop sustainability action plans.

Recognised as a CitySwitch champion by the City of Sydney for our food and organics worm composting.

Spreading the good vibes

Finally, we picked up some exciting new projects contributing to our positive impact for planet and community.

We won Silver at the Sydney Design Awards for the branding and visual identity of NSW Government’s Vehicle Emissions Star Rating; the first Australian program designed to help rank vehicles’ environmental performance and enable better choices.

We won Gold at the Australian Design Awards and Silver at the Sydney Design Awards for our work with Justice Health NSW. The Employee Value Proposition helped to address the misconceptions surrounding working at Justice Health and, in the process, created a compelling reason to work there.

Future Focus were engaged to improve the structure of Toll’s sustainability approach. As part of this framework, we produced three sustainability e-modules as training for their internal team.

Get in touch to learn more about our initiatives