Impact
AT FOCUS GROUP
OUR IMPACT STRATEGY
GOOD RIPPLE
We’ve always believed that our work has the ability to create a far-reaching, positive impact. We’re proud to introduce our Good Ripple Impact Strategy, our commitment to leading by example, expanding expertise, empowering our people, and giving back with purpose. It’s how we do business, partner with clients, and shape a better future.
GOOD RIPPLE PILLARS
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We believe businesses have a responsibility to set higher standards in environmental, social, and workplace initiatives. By embedding sustainable and ethical practices into everything we do, we create meaningful partnerships, foster trust, and drive better outcomes for our clients.
Best practice policies
BCorp certification
CommsDeclare membership
Environmental action plan
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Our strength lies in our collective knowledge and diverse perspectives. We invest in continuous learning and professional development to ensure our team stays ahead of the curve, bringing fresh, strategic thinking to every challenge.
Agency-wide training
Disruption learning
Lunch & Learn program
Individual training goals
Induction, onboarding & bootcamp program
Reconciliation Action Plan
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Great work starts with a great culture. We prioritise an inclusive, engaged, and well-supported team – because when our people thrive, so do our partnerships.
Culture Club social program
Wellness activities
Personal development plans
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We recognise our privilege and the power of our platform. Through meaningful community engagement, pro-bono work, and volunteering, we aim to create lasting impact beyond our business.
Volunteering program
Pledge 1% membership
Pro-bono framework
IMPACT REPORTS
Each year, we share an authentic overview of our impact—drawing on survey insights across our work, clients, people and sustainability. This includes our current B Corp score, carbon footprint and the actions we're taking.
